Philip Morris has developed a new product to reduce tobacco-related ailments. It is their new cigarette IQOS. This product has exceptional features that allow for a different way of smoking tobacco. Discover in the following lines this new IQOS cigarette from Philip Morris.
Brief presentation of the IQOS cigarette
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Since its appearance on the market, the IQOS cigarette has continued to attract consumers. It is a device made up of an electronic pen-like apparatus and a heating blade. The device’s refills are sticks: “Heets”. These are small cigarette sticks containing a filter as well as tobacco. IQOS operates in a way that eliminates the combustion of tobacco. This new cigarette is marketed in several countries in Europe and Asia.
How the IQOS works
The operation of the IQOS cigarette is simple. First, the user turns on the electronic device using its power button and inserts the Heets. Then, the heating blade emits heat that will heat the tobacco contained in the refill to a maximum of 350 °C. The heated tobacco transforms into tobacco vapor that the user will inhale. This operating principle is based on pyrolysis. Find more information about the principle of the IQOS cigarette on the Mediapart blog.
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The IQOS cigarette from Philip Morris produces a low amount of smoke
By heating the tobacco to a maximum temperature of 350 °C, the IQOS product generates a low amount of smoke. The tobacco vapor produced is a pleasant-smelling substance. In contrast, conventional cigarettes burn tobacco, which generates a lot of foul-smelling smoke.
The IQOS cigarette from Philip Morris is pleasant to consume
The IQOS heats the tobacco without combustion and consequently without producing solid substances. Therefore, the IQOS consumer can easily use their device at home or in public. Moreover, there is no need for an ashtray, as the device does not produce ash. As for the substance inhaled by the IQOS user, it does not cause bad breath.
The IQOS allows for less harmful tobacco consumption
Heating the tobacco is a process that reduces the production of toxic compounds contained in this substance. These toxic compounds are responsible for many diseases. Thanks to IQOS, smokers are protected from the risks associated with tobacco combustion, which generates thousands of toxic substances harmful to health.
The IQOS cigarette is an innovative product. Its aesthetic device incorporates a functioning mechanism that makes it less harmful. IQOS could be the cigarette of the future. In fact, it has already won over several tobacco consumers in Europe and Asia. Philip Morris is working to make IQOS accessible in every corner of the world.